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Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

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While SEO describes the process of getting unpaid traffic from search engines SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.

In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.

SEM is a form of Pay-Per-Click advertising.