6 ways to boost organic video results on video platforms
It is no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased leads and sales.
How can digital marketers capitalize on the growing importance of video?
1. Analyze your video library and understand current visibility
First, analyze video metrics from YouTube, your website's Google Analytics account, or your video hosting provider. Understand which videos are getting views and which aren’t.
Second, analyze the video content and perform keyword research to identify optimization opportunities for each topic.
Third, analyze the SERPs and find the videos that are being displayed for relevant keyword phrases.
2. Identify video content gaps
Analyse popular search queries and compare these keywords to your current video library. This will allow you to find holes and develop new video content to bridge content gaps. For example, you might have many videos related to the implementation of your software solution, but you may be surprised to learn that people are mostly searching for how to integrate your software with a particular tool or platform. This is a valuable customer insight that can be turned into actionable video content.
3.Incorporate videos into related web content
I recommend that marketers review top webpages viewed and analyze engagement metrics. Is there an opportunity to add a video to this content? Might this improve engagement? Embedded videos provide a rich experience that can potentially spark visitor curiosity… leading to increased pageviews, time on site, and conversions.
4. Utilize videos to expand your SEO keyword focus
Video content provides an opportunity to expand your SEO focus. Instead of using the exact same Keyword Map you’re focusing on for your website, take this opportunity to target additional keyword variations within your video titles and descriptions.
5. Add optimized links
It’s important to add links within your video descriptions to relevant website content so users can quickly and easily access additional information on your site. Don’t make prospects search for additional information related to a video topic; provide a direct link in your video description.
6. Utilize video to beat the competition
Review your competitors’ YouTube Channel and their on-site videos to see what type of content they have created and what keywords they are targeting. This might spur some ideas on ways to fill current content gaps, or you might find new video ideas.