Article marketing is a form of marketing in which articles are strategically placed on the Internet for the purpose of promoting a specific website. The concept is to generate interest in your website, establish credibility as an expert in your niche and create back-links to your website that will improve your site's search engine ranking.
Steps for Effective Article Marketing
When done properly, article marketing can be a highly effective, yet inexpensive means of promoting your home business. Here are the steps to making article marketing work for you.
Research blogs and websites in your target market that need content.
While the site doesn't have to be in your niche, it should be read by your market and your article idea should be a fit for the site. Consider starting your focus on sites that pay for freelance articles (there's no reason not to get paid for your effort), but don't rule out offering your article for free.
Look for information on the site about guest writing opportunities.
Many blogs and websites have a link that says, "Blog for Us," "Write for Us," "Guidelines," or something similar. Read this information carefully. Failure to follow directions will result in your article being rejected.
If there are no guidelines, email the site owner.
Many blog and website owners are open to guest posts, but may not have the information on their website. Email them and ask if they take articles. Be clear and specific in your pitch. Don't just say you write in the same niche. Instead, present a couple of specific ideas or article titles. Further, let the owner know about you and why you're a good resource to write about the topic.
Submit your article per the site's guidelines.
Many sites don't want attachments. Others don't want links within the article but will accept one or more in your bio at the end of your piece.
Write an enticing bio that lures readers to check out your home business.
If you have a freebie offer attached to your email list, mention it. For example, Janny owns Business. Get her free quote by visiting teacup.com.
Promote your article once it's published.
There are several reasons article marketing is a win-win for you and the site owner publishing your piece. You appear as an expert in front of the site's audience, plus get shared on the site's social media, and possibly, its email list. The site owner gets great quality content, plus can appear in front of your audience when you share it on social media or list on your media kit page. There is an expectation by most site owners that you will promote the article when it's posted.
Article Marketing Tips
- Exclusive to the site you send the article to.
The site owner won't want to run the article if it appears somewhere else.the content should be original.
- High quality that doesn't ignore SEO, yet that isn't solely, obnoxious about SEO either.
Search engines are an effective traffic source, so your article should consider keywords and other writing tactics of SEO. Nevertheless, keyword stuffing or writing an article with little value won't rank well either. Further, links in an article that Google doesn't think is a fit with the site, can lead to a penalty on your end.