Google releases improved GMB app for easy business

Google releases improved GMB app for easy business

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Google releases improved GMB app for easy business

Google is rolling out a new version of its Google My Business app for business owners. The updated app offers improved customer visibility and a range of new capabilities that point to further enhancements down the line.

Here’s what’s new according to Google

  • An improved business profile editor.

  • A new bottom navigation bar that provides quick access to business profile and customer information.

  • New Post button allows for the upload of photos, creation of Google Posts.

  • Customers tab shows customer information and provides the ability to interact. This includes reviews, messages and followers (follow local businesses was recently introduced in Google Maps).

  • Follow tab shows the business who is following if users have opted to expose their profiles.

  • A Messages tab shows customer messages from Maps and Search. Local businesses can respond to messages from within the app. Messaging is also now rolling out to most countries worldwide.

GMB has evolved from a place to upload basic business information to an “engagement platform” that enables reputation monitoring and various forms of customer engagement. Just as Google Maps and search have seen dozens of new features and experiments over the past couple of years, Google My Business is evolving in parallel.

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