Big trend of fashion marketing nowadays but what is fashion marketing ?
If fashion marketing can be summed up in one word, it is advertising. The goal of fashion marketing is to identify target consumers and develop promotion strategies that encourage the targeted audience to buy a product. Fashion marketers may also set product prices and plan distribution, however fashion marketers typically focus on promoting the product to the consumer.
What a fashion marketer does on a day-to-day basis largely depends on their specific company and position. A fashion marketer may be involved in one or all of the following:
- *Market Research and Analysis**
Researching fashion trends and consumer habits is imperative to understanding potential customers and how to best advertise to them.
- *Brand Design and Development**
Creating a consistent story and imagery for a brand builds consumers’ interest and trust in the brand.
- * Develop and Manage Advertising Campaigns**
Creating advertising that resonates with the target audience and planning the distribution of advertisements across advertising platforms is key to a successful advertising campaign.
- *Pricing and Distribution**
Studying how products are selling and determining where and at what price products should be sold may be a part of a fashion marketer’s duties.