Business Branding with Promotional Products
There are a vast number of promotional product types you can use to promote your brand or cause. This is an effective method of making a memorable impression for little cost.
Creating a promotional product isn’t quite as simple as slapping on a logo or slogan and calling it a day.
A promotiRead More
There are seven categories of logos. Each type has unique advantages, so it’s worth taking the time to consider what kind of logo you want before you even begin designing the logo itself. Let’s look at each kind of logo out there to help determine what logo is the best fit for your brand.
Google releases improved GMB app for easy business
Google is rolling out a new version of its Google My Business app for business owners. The updated app offers improved customer vi Read More
6 ways to boost organic video results on video platforms
It is no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased Read More
What is Keyword Targeting?
Keyword targeting is using keywords relevant to your product or service in website and ad copy to achieve a top listing in the search engines. Proper keyword research is vital to determine which keywords your business should be targeting.
What is Strategy Dynamics?
Strategy Dynamics explains how business performance has developed up to the current date, and how to develop and implement strategies to improve future performance. The approach emphasises building and sustaining the resources and capabilities needed to succeed.
Article marketing is a form of marketing in which articles are strategically placed on the Internet for the purpose of promoting a specific website. The concept is to generate interest in your website, establish credibility as an expert in your niche and create back-links to your website that will improve your site's search engine ranking.
PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.
Note that many of these activities cannot be clearly separated. The lines between the various types oRead More
Big trend of fashion marketing nowadays but what is fashion marketing ?
If fashion marketing can be summed up in one word, it is advertising. The goal of fashion marketing is to identify target consumers and develop promotion strategies that encourage the targeted audience to buy a product. Fashion marketers may also set product prices and plaRead More
While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.
In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing mesRead More