07Jan
Standard Post with Image

Promotional Products and Business Branding

Business Branding with Promotional Products


There are a vast number of promotional product types you can use to promote your brand or cause. This is an effective method of making a memorable impression for little cost.

 Creating a promotional product isn’t quite as simple as slapping on a logo or slogan and calling it a day.

A promoti

Read More
01Jan
Standard Post with Image

7 types of logo designs

There are seven categories of logos. Each type has unique advantages, so it’s worth taking the time to consider what kind of logo you want before you even begin designing the logo itself. Let’s look at each kind of logo out there to help determine what logo is the best fit for your brand.

 

 

 

Read More

28Nov
Standard Post with Image

Google releases improved GMB app for easy business

Google releases improved GMB app for easy business

Google is rolling out a new version of its Google My Business app for business owners. The updated app offers improved customer vi

Read More

26Nov
Standard Post with Image

How to boost traffic of organic video results views for free

6 ways to boost organic video results on video platforms

It is no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased

Read More

22Nov
Standard Post with Image

What is Keyword Targeting ?

What is Keyword Targeting?

Keyword targeting is using keywords relevant to your product or service in website and ad copy to achieve a top listing in the search engines. Proper keyword research is vital to determine which keywords your business should be targeting.

Discoveri

Read More
21Nov
Standard Post with Image

Business and Strategy Dynamics

What is Strategy Dynamics?

Strategy Dynamics explains how business performance has developed up to the current date, and how to develop and implement strategies to improve future performance. The approach emphasises building and sustaining the resources and capabilities needed to succeed.

Read More

20Nov
Standard Post with Image

Grow your Business with Article Marketing

Article marketing is a form of marketing in which articles are strategically placed on the Internet for the purpose of promoting a specific website. The concept is to generate interest in your website, establish credibility as an expert in your niche and create back-links to your website that will improve your site's search engine ranking.

Read More

19Nov
Standard Post with Image

Pay-Per-Click Advertising (PPC)

PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

Note that many of these activities cannot be clearly separated. The lines between the various types o

Read More
11Nov
Standard Post with Image

Fashion Marketing

Big trend of fashion marketing nowadays but what is fashion marketing ?

If fashion marketing can be summed up in one word, it is advertising. The goal of fashion marketing is to identify target consumers and develop promotion strategies that encourage the targeted audience to buy a product. Fashion marketers may also set product prices and pla

Read More
06Nov
Standard Post with Image

Search Engine Marketing (SEM)

While SEO describes the process of getting unpaid traffic from search engines SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.

In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing mes

Read More